Rip Esselstyn
Former firefighter and triathlete. Founder of PLANTSTRONG, author of The Engine 2 Diet.
Rip Esselstyn is a former professional triathlete and Austin firefighter, and the son of Caldwell Esselstyn. He helped his fire station change how it ate, told the story in The Engine 2 Diet, and founded PLANTSTRONG, which runs events, a podcast and a food line.
Best known for
The Engine 2 Diet (2009), the story of a Texas firehouse that switched to plant based eating, and the PLANTSTRONG brand.
Approach
Whole plant foods with no oil, little salt and little added sugar, framed as plant strong rather than plant perfect. He is more relaxed than his father about nuts, seeds, avocado and whole grain flour products.
Main talking points
- Plant strong, not plant perfect.
- Do not drink your calories.
- Eat generous amounts of unprocessed food without counting calories.
- Read labels for added fat, salt and sugar.
Books
Sources
A short profile in our own words, for education only; it reports what Rip Esselstyn teaches and is not medical advice. Last checked 2026-10-10. How we make this site
The Engine 2 Diet